The Symbolic Use of Hunger in Literature :: essays research papers

The symbolic use of hunger in literature   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history, both men and women have struggled trying to achieve unattainable goals in the face of close-minded societies. Authors have often used this theme to develop stories of characters that face obstacles and are sometimes unable to overcome the stigma that is attached to them. This inability to rise above prejudice is many times illustrated with the metaphor of hunger. Not only do people suffer from physical hunger, but they also suffer from spiritual hunger: a need to be full of life. When this spiritual hunger is not satisfied, it can destroy a life, just as physical hunger can kill as well. Characters such as Edna Pontellier of Kate Chopin's The Awakening, Hugh Wolfe of Rebecca Harding Davis' Life in the Iron Mills, Jane Eyre of Charlotte Bronte's novel, and the woman being force fed in Djuna Barnes' How It Feels to Be Forcibly Fed all suffer from an insatiable hunger, which, in most cases, ultimately is not fulfilled. Poets such as Anna Wickham also describe the plight of humanity using hunger as a means to illustrate the feeling of deprivation. Although all of these characters come from different walks of life, they share a common struggle. Edna belongs to upper class Creole society, Hugh Wolfe is a poverty-stricken immigrant laborer, and Jane Eyre, an orphan. These characters lived during the middle to the end of the nineteenth century, in completely distinct worlds, yet all had their creativity stifled by society. Similarly, Djuna Barnes poem of the British woman who goes on a hunger strike in an attempt to get the vote and Anna Wickham's poem The Affinity describin g the angst of a deprived wife, both depict women who lived during the early twentieth century and, although different, were both suppressed in some way. Edna Pontellier was a woman who was forced to comply with the rules of Creole society, but, in being reluctant to do so, found herself in a world where she felt trapped. She saw how women were supposed to behave but did not have that behavior instilled in herself. She felt confined by her husband's expectations, and did not want to live out the typical role of wife and mother. When Robert came into her life, she began to feel that she was being 'awakened.'; She was beginning to experience life in a new light and the hunger for change began to emerge.

The Collective Unconscious Essays -- essays research papers

The famous psychologist Carl Jung believed that the universe and all of its inhabitants are made up of a measureless web of thought called the collective unconscious, it’s suggests that the collective unconscious is rooted in the genetic code of every living thing. This collective unconscious is evident in an individual’s personality, which is comprised of five separate personalities blended together; these are called archetypes. In Jungian psychology, there are five different archetypes: the shadow, anima, animus, persona and the wise old man or mana-personality. Each influences a different aspect of one’s personality. These influences vary from one individual to another depending upon the dominance of each archetype. In the play Hamlet, each one of these archetypes manifests itself as a dominant personality trait within one of the play’s main characters. It is also apparent that the collective unconscious itself is an underlying theme which exists throug hout the events in the play. Although, these concepts have only recently been discussed and proposed as a psychological theory, it appears that they pre-date Jung by three hundred years. I will provide proof of this hypothesis through parallels between Jung’s work and the play. Carl Jung believed that the structure of the human psyche is comprised of three main parts: the conscious, personal unconscious and the collective unconscious (refer to figure 1). The conscious is basically the function or activity which maintains the relation of psychic contents with the ego or one’s state of awareness. Personal unconscious consists of experiences or memories that can be recalled by an individual, either through the will of the person or by employing special technique (e.g. Hypnosis). The final part of the psyche is the collective unconscious, which can be considered something that links us all together. It is the reservoir of our experiences as a species, a kind of knowledge the human race are all born with of which we can never be directly conscious of (refer to figure 2). The collective unconscious influences all of our experiences and behaviors, particularly the emotional ones; however, we are only aware of it indirectly, as it can be revealed by looking at various facets of those influences. Those influences are the archetypes (refer to figure 3). The first archetype that we see in the play is that of the per... ...ge. If the collective community unconsciously thinks that a change is needed, a large and almost catastrophic event will occur leaving the community in a momentary sense of chaos. Order is restored through the emergence of a single individual with the ability to rectify the state of flux. This is seen through the events in Act 5, Scene 2 where Fortinbras enters the hall where the duel took place, is faced with the deaths of Gertrude, Claudius, Hamlet, and Laertes. Chaos ends and order is restored when Fortinbras is named monarch of Denmark during Hamlet’s final breath. There is strong evidence that all major Jungian archetypes are portrayed through key characters within the play. The manifestation of the archetypes as major characters within the play occurred hundreds of years prior to the development of Jungian theory. As well, the collective unconscious is developed throughout the play, culminating in the final chaotic scene; however, a single individual re-institutes normalcy. It is feasible that the concept of archetypes and a collective unconscious was understood much earlier and possibly Jung could have been influenced by their unconscious in the development of his theories.

Kite Runner Themes Essay

Ethnic Pride Baba expresses a great deal of pride and attachment to the afghan culture so the move to America fills Amir and himself with a loss of heritage and identity. The escape from the previous culture however allows Amir to escape the incident of rape upon his best friend Hassan which has left a bad taste on his childhood. In America Amir doesn’t turn away from his Middle Eastern culture, and asks Soraya’s father, the general for permission to marry her even though he spurns it slightly by talking to her privately without consent. Amir towards the end, becomes proud of his blended culture. Although he enjoys visiting Pakistan, eating the traditional food and hearing references to childhood legends, he also likes the feeling of hope and freedom he gained from America. Social Inequality From childhood, Amir recognizes the difference in social standing between himself and best friend Hassan. As a Pashtun, Amir enjoys privileges of being a higher class and his father being a successful man whereas Hassan is poor and he and his father face prejudice from people every day. Despite this, Hassan and Ali are content with their lower class life and are good natured human beings. Hosseini is trying to convey that your social standing in society does not determine what kind of person you are and if you are better than someone else. You can only truly be better than someone else morally and having saint-like characteristics. During Amir and Hassan childhood, they’re differences of social class are conveyed by living standards, Hassan being illiterate and physical appearances. These are individually important but as a whole they all convey irony in the fact that it is Hassan who is content with life and Amir who is not. Later in the novel, Hazara prejudice which is taken to the extreme as they are massacred and abused by Taliban officials, such as Assef. When Sohrab returns with Amir to America, Amir is quick to dispel any mention of class as he believes it is has influenced his and Sohrab’s life too greatly and he perhaps finally sees them as his equals which he was afraid to do so as a child(never referring to Hassan as his friend). Personal Responsibility Many of the actions of the main character stem from personal responsibility. Baba takes on the responsibility of Ali from his father, who took him in when he was a child. He lets Ali and his son work for him, offers them shelter and food; making them feel part employees and part family. Air later realises this ‘personal responsibility’ baba showed for Ali may stem from his guilt of betraying Ali and fathering Hassan. Amir feels responsible for all the bad occurrences which happened to Hassan and his father. He feels many of the events which occurred later in the novel are down to him being too cowardly to prevent Hassan being raped. Though many suffer from the Taliban’s ruthlessness, he believes the events that happened to Hassan’s family are his responsibility/fault. The feeling of responsibility is what drives Amir to return to Afghanistan, to rescue Sohrab. Rahim Khan plants this idea in Amir’s head and suggests this is the way to achieve closure and absolution for the past. After he rescues Sohrab, Amir feels responsible for the boy in a different way and wants to protect him from anymore pain; furthermore, he sees Sohrab as a way to fill the emptiness in the marriage from his and Sorayas infidelity. Identity and Self- discovery Throughout the novel the protagonist struggles to find his true purpose and find his identity through noble actions. Amir’s failure to be loyal to his friend at such a crucial moment defines this conflict. His endeavour to overcome his own weaknesses appear in confronting Assef, returning to a war torn country oppressed by the Taliban and even his carsickness whilst during with Farid. The revelation of baba later in chapter 17, allows Amir to discover who his father really was and how alike they were in terms of betraying people who loved and were loyal to the end to them. The return to Afghanistan allows Amir to find out the type of man he can become and to confront his past which he has so desperately tried to bottle up. Family, Fathers and Fatherhood Family relationships play a great part in this novel but mothers are strikingly absent. Amir and Hassan grow up without their mothers and this is exemplified through the tension of Baba’s treatment of his sons. He makes it clear he is disappointed Amir is bookish, cowardly to protect his social standing and stick up for Hassan whilst on the other hand, he never publically acknowledges Hassan as his own son- although he shows a great deal of affection to Hassan. Likewise, General Taheri is a similar traditional, highly critical father who chafes his daughter for rebellious behaviour. The theme of family is then reintroduced when Amir and Soraya are unsuccessful in starting their own- punishment perhaps for their pasts or that Amir has yet to face up to his. The adoption of the troubled Sohrab however, provides them with the attempt to begin a complete family based on love and honesty. Journey and Quest The novel is mostly based around Amirs departure from Afghanistan as a young teenager and his return as a middle aged man to the war-torn country. At the same time, it is a symbolic quest. Amir makes great sacrifices to pursue his quest to atone for past sins by rescuing his nephew Sohrab in the hands of the Taliban. Symbolised at the beginning of the novel with Amir cutting his fingers with the kite string in order to sacrifice himself for his father’s love, sacrifice plays a big theme also. Amir towards the end of the novel again, willingly cuts his fingers, to revive his spiritually wounded nephew who is suffering from depression. By the end of the novel, this significant symbol of sacrifice shows how much Amir has morally developed as he is willing to sacrifice much in order to save Sohrab from a similar fate and to protect him. The most part of the novel is Amir hiding from his past and by returning to Kabul he is taking that all important journey to have complete redemption. Political power and Abuse The events of the novel occur against the backdrop of political change, the rise of the Taliban government. Assef, Hassans rapist and bully, who becomes a high ranking Taliban officer, embodies the consequence of abuse of power and violence and oppression caused by the Taliban. Assef is a sociopath who thrives in the atmosphere of chaos. Interpersonal violence leads to the split of Hassan and Amir; on a national scale the abuse of power by communist backed soviets results in massacres and Afghanistan forces to go into exile. The abuse of power and abuse is an important reference to how the hazara’s have been treated. From humiliation at the beginning of the novel for their looks to being massacred and horrifically abused. When General Taheri demands an explanation for their adoption of Sohrab, he echoes the discrimination against this entire ethnic minority and in a sense, Baba also condones the attitude towards Hazara’s by not admitting that he fathered a Hazara son. Kites After Hassan gets raped while running his kite, Amir cannot separate kite fighting and running from his own betrayal and cowardice. Therefore, even after all of his injuries and trials on Sohrab’s behalf, it is the act of kite running that finally makes him feel redeemed. Beyond their significance to the plot, kites have multiple layers of symbolism in the story. One of these layers involves the class difference between Amir and Hassan, which largely dictates and limits their relationship. In kite fighting, one boy controls the kite while the other assists by feeding the string. Just as Hassan makes Amir’s breakfast, folds his clothes, and cleans his room, so does he cater to Amir in kite tournaments. Even though Hassan shares in the excitement of kite fighting, he does not actually have control over the kite. Hassan may help the kite â€Å"lift-and-dive,† but Amir is the one who claims a victory. Hassan may catch a cherished rival kite and hold it in his arms, but always to bring it back to Amir, to whom it then belongs. His joy is vicarious, just like his experience of wealth and privilege while living in Baba’s household. In order to free himself of selfishness and cowardice, Amir must go from being merely a kite fighter-someone who seeks glory-to a kite runner, someone who genuinely does things for others. The activity of kite fighting is violent by nature. The kites battle and so too do the children flying them. The string, which is covered in ground glass, carves deep gashes into the fliers’ hands as they try to cut each other down, and once kites fall out of the sky, the kite runners retrieve them with the same furious determination as, say, a hunting dog does a slain bird. In its violence, kite fighting represents the conflicts that rage Afghanistan nearly throughout the course of the novel. When Hosseini paints us a picture of hundreds of kites trying haphazardly and with great determination to cut each other down, he shows us also the warring factions of Afghanistan overthrowing one another. At the same time kite fighting is violent, the mere act of kite flying is innocent and speaks of freedom. Amir and Hassan do not have control over the differences between them; in fact, they are both the victims of a lie, and their relationship would have been different had they known they were brothers. Yet despite their differences and the symbolism of their respective kite-fighting roles, flying kites is an activity that brings the boys together. For a moment, they are part of a team. For many years, Amir feels as though he and Hassan are adversaries for Baba’s love. After the rape, Hassan’s very existence infuriates Amir because it reminds him of his cowardice. Despite all this, when the boys fly kites together, they are on the same team. They are more like brothers then than perhaps any other time, because the activity is somewhat mutual. It allows them to momentarily escape their differences and enjoy a shared sense of exhilaration and freedom.

Airtel Advertisement Analysis

Airtel Advertisement Analysis †¢ 1. Presentation by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P. B Kanupriya Sethi [email  protected] com †¢ 2. Competitive Environment†¢ Communication:†¢ â€Å"any thing that allows one person to communicate to another person â€Å"†¢ 1) Telecom sector†¢ 2) Skype†¢ 3) Mail servers†¢ 4) Social network sitesTodays youth share a relationship with theirfamilies but they share their life with theirfriends.Thus, the communication as well as theservice has relevance for todays youth. †¢ 3. 1. Airtel Jingle- A. R. Rahaman †¢ 4. 1. Airtel Jingle- A. R. Rahaman†¢ 16 states, 600 million people, one service provider†¢ One network that connects India, like A. R Rahman moves India with his music†¢ TG: People who need wireless network, people who want to connect on the go, people who want to be the part of the revolution of wireless communica tion†¢ This music went on to become the â€Å"Airtel Signature Tune† †¢ 5. 2. Join The Dots †¢ 6. 2.Join The Dots †¢ â€Å"Few relation are very important, they cant be avoided †¢ When relations are based on love and affections, distance is nothing and conversation is possible †¢ – keep connected with Airtel†TG: special relations Son, Daughter, Wife, Husband, Mother, Father ( Every Family member) †¢ 7. 3. Communication Boundaries †¢ 8. 3. Communication Boundaries †¢ ‘Express Yourself’ platform making the breaking of communication barriers its focal point â€Å"Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when people talk). Connecting cultures, longing to communicate without any barriers the society places, making new friends, caring, unity, peace, free mindednessTG: long distance relationship Son/ daughter away from home, husband away from hiswife for bu siness assignment, friends separated because ofcareers. †¢ 9. 4. Endless Goodbye †¢ 10. 4. Endless Goodbye†¢ â€Å"A man and his girl are never apart even after they say goodbye†Ã¢â‚¬ ¢ With Airtel 3G video calls, you always stay close to your oved ones, no matter how far you are. †¢ love-Affection-Togetherness†¢ TG: people who always want to see and talk with each other†¢ Nominated as Best Ad in CANNES Festival in 2010 †¢ 11. 5. Street Performer †¢ 12. 5. Street Performer†¢ â€Å"Dil Jo Chahe Pass Laye†Ã¢â‚¬ ¢ Wherever you go, carry your entertainment with you†¢ Entertainment anywhere any day†¦. TG: On the GO entertainment lovers, Demanding †¢ 13. 6. Together Good Things Happen †¢ 14. 6.Together Good Things Happen†¢ The growth of Airtel is related to Shahrukh khan from its†¢ No one to someone to stardom, which is connected to 110 million fans. †¢ Unity, togetherness, networking, Aspiration , chasing the dreams, relationships, success. †¢ â€Å"Life is all about experience† †¢ â€Å"You cannot be alone when 110 million people are connected with you† TG: Aspirating People, close friends, people who loves networking, people who want to be together †¢ 15. 7.Har ek friend Zaroori hota hai †¢ 16. 7. Har ek friend Zaroori hota hai Besides entertaining one and all with its catchy jingle, the ad served to position Airtel as a brand that stands for friendship, and helps one to stay in touch with all kinds of friendsThe early morning friend TG the guy who throws his house open the late night saviour the ones who pay for you The ones who borrow money from you – the list is endless†¦Ã¢â‚¬ ¦. †¢ 17. 8. Jo tera hai wo mera hai †¢ 18. 8.Jo tera hai wo mera hai†¢ â€Å"Friendship is all about sharing†Ã¢â‚¬ ¢ Picturisation: vibrant, peppy, colourful and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space. †¢ Relation, happiness, Youngsters, Masti, Cool factor, Memorable moments in friends. †¢ TG: Teenagers, youngsters, Tech Savvy †¢ 19. Power of human expression †¢ 20. Proud to be Indian †¢ 21. Airtel Brand is All About†¦Ã¢â‚¬ ¦.Teenagers, youngsters,( special relations-family, friends, love( breaking of communication barriers( Express Yourself( love-Affection-Togetherness-bonding( every friend is important( â€Å"Dil Jo Chahe Pass Laye†( More than 110 million people networking( †¢ & many more†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Sanjay Kapoor, Bharti Airtel chief executive for India and South Asia at anews conference in New Delhi March 11, 2010 said â€Å"One target audiencefor Bharti’s services is India’s 560 million youth, is who â€Å"have habits akin toyouth in the western world. †

The Author of “Facing It”

The way one speaks and acts coming out of war is traumatic not only to the human body but the mind as well. If we the reader didn't know that the author of â€Å"Facing It† Yusef Komunyakaa, was a war veteran, I would guarantee that after reading his poem you would have concluded that he was. What is striking about his work it that Yusef uses words that you wouldn't typical put together to make you understand what he, the writer is seeing and facing- hence the poem â€Å"Facing It†. By reading the poem in your head or even out loud you could tell that the author's tone of voice is very heartbroken, he feels this conflicting pain within himself, that could only be expressed through poetry. Yusef explains his feelings and what he's experiencing out side post-war. His work depicts a certain metaphor in which he talks about the Vietnam veteran memorial wall, as like a mirror in which he's not in or on. As a result of that, he writes them down as poems and comes up with beautiful analogies, that from a psychological critique, raises questions about what he is trying to convey throughout the war. Psychology is a way for humans to find the deeper meaning behind a person's word. As I break down Yusef's poem and try to find the deeper meaning, I will not only be talking about his internal struggle between his experience with war, but also the internal battle that Yusef faces between him and himself, and how he work to overcome it. The very first verse in Yusef poem â€Å"My black face fades, hiding inside the black granite, I said I wouldn't dammit: no tears I am stone I am flesh†.(lines 1-3) Starts off by not only talking about his race but psychologically his memory as well. According to Floyd, Pilar analyzed version of â€Å"Facing It† Yusef face fades into the granite of the memorial. He looks back upon his memories and sees them as black and white- as humans tend to do in dreams. He sees the white engraved names on the black granite. When relating the two together, he explains how he is hiding- he can not see himself in the black granite, not only because of his pigment but because he feels strongly and more guilty that his name isn't up on that wall unlike the rest of his fellow soldiers. â€Å"No tears I am stone I am flesh†(line 4) can only refer to the idea that he like the granite is stone. However because he is alive he remains this warm living flesh that is capable of crying even though he refers to himself as stone. Yusef uses metaphors and analogies as a way from hiding his true self. We wants to remain strong- stone, but alas he is struggling between to states he'd like to be in: life or death. Not only is this a battle for Yuself, we begin to see a battle that struggles between Yusef and himself when coming to terms with reality. â€Å"My clouded reflections eyes me†( line 5 ). Clouded meaning the tears that are progressing, or this idea that Yuself himself is clouded. When someone stands far away from a reflection, there image becomes clouded, as if it were disappearing, and in this case Yusef wanted to, but the granite was standing in his way, along with himself. As the reader I took this to mean he was accepting himself and the war, therefor backing away from it. When the statement eyes it â€Å"eyes me† meaning its looking back, can mean that his reflection is looking back at him or he is looking within himself. He realized and expected that its the granite thats not moving, its him who has to walk away but can not. Yuself is a victim of war † like a bird of prey†( line 7 )he is victimizing himself and the names on the granite are what's analyzing him. Emotional, everything becomes a reminder to a victim of war. According to Floyd, Pilar he's accepting that wherever he goes there will always be a reminder, it's not escaping him. Yusef is getting a sense of his surroundings. â€Å"I turn this way- the stone lets me go†( line 8 ) he turns the other way and there is the memorial again. As he tries to walk away, he is realizing there is no walking away, because he's always capable of turning in another direction and ending up back where he left off. From a psychological standpoint, I would say not only does he not want to be apart from the memorial but he is also accepting to the idea that is ok to turn around and not stare into it for a while. Just as he is about to walk away he comes rights back and realizes how many names are upon the memorial. â€Å"I go down 58,022 names half-expecting to find my own in letters like smoke†( line 15 ). There is a sense of guilt in this sentence, you can almost feel that he wants his name there but also he doesn't. I say this because Yusef uses the term smoke. Smoke meaning a hundred different reason, but in this case smoke can mean something clear. According to Floyd, Pilar she states that in this cause the word smoke means easily attainable and easy enough to disappear. Here you can see that Yusef is struggling with himself, he feels this sense of responsibility and guilt. As a living individuale, Yusef like smoke can vanish and reappear when he pleases, unlike those names on the wall that will that will never. With this it gives Yusef this reassurance that he is truly alive because his name cannot be found on that list. However he still is a victim and struggles everyday with this thought of violence and lose. To people like us it's a wall with names, to Yusef it's an important memory. Once again Yusef finds himself in a mental state, similar to the one in the beginning of the poem. Where he is considering the possibilities of life and death, the internal struggle between him and himself. Yusef sees a veteran come out of the wall and rush through him, as talked about in class this image that Yusef see's is similar to what could be a ghost. As stated in an analyzed version of â€Å"Facing It† Floyd, Pillars take on this statement she says that Yusef like the veteran with one arm has also lost something from the war, that being his piece of mind. I took this to mean that Yusef walks though life day by day struggling still because the difference between what we think is a ghost and Yusef himself, is that Yusef still lives. † In the black mirror a woman trying to erase names, no she is brushing a boys hair†( line 29) This was a very difficult analogy to break down, however as the reader, I read it to mean that Yusef is having a difficult time distinguishing the difference between memories from the war and memories of life. He wants to believe that everything is going to be ok and that nobody is hurt, but that's not the case. He wants to be like everyone else, but he can't. Why can't other be more like him? From here on end Yusef's every move, every statement, and every action will be an impact from his decisions and his actions from the war. He lives life trying to find the difference between fantasy and reality, the difference between life and death, and what he expresses in his last stanza is that nobody will understand and not many people care, unless they themselves are like Yusef. As a result Yusef faces with many psychological struggles, but like many they take time to comprehend and understand. Throughout the poem you see how Yusef fluctuates his emotions about what he sees and feels while looking at the memorial. Yusef faces many things, because the war in himself and in his head isn't over. He attempts to overcome the nightmares and grief he faces, but concludes that'll unlike many people, he has a privilege of understand the importance of this piece of granite, that many don't seem to appreciate. Each stanza of Yusef's poem is a way of expressing his internal battle. Each idea shows that Yusef is trying to overcome something in himself but looking at everything though different perspectives. At one point he's a bird looking at himself, next his image fades into the black granite. Yusef stands on this fine line between life and death and attempts to break down the difference between the two given his struggle. In learning that it's he who holds him back, Yusef learns to live with the way he looks and faces life. Getting back to the real world is just as difficult as being in war. Yusef seems to understand the meaning of everything but just doesn't understand why it has to be like that which is why he is internally struggling with himself.

The external influence for Lufthansa airline

The external influence for Lufthansa airline was the gulf war which realized a decline of traveling passengers.   With the increased number of flights the they had to com up with a strategy to enable them to survive in the market. To do this the company started by redeveloping workshops tat would see change management instilled in the managers and the whole company as a whole. This therefore enabled the workers to be sensitized for the need for a radical change. This initial crisis management meeting was the starting point for the recovery team.The other step towards change was when the company decided to move from being publicly owned to privatization and the need to embrace restructuring that could see to it that there is an increase of cost and revenue transparency as well as market proximity and thus reducing the disintegration in decision process. There was a need for the company to focus on their external relationship. This was a result of experiencing overcapacity. Therefore there was the need to change their strategy of growth through internal strength to an alternative strategy of growth through partnership.   In the end of the 20th century the strategy of the airlines changed from competition between airlines to competition between networks.   Ã‚  So there was need to strengthen integration and alliance strategies.Change is inevitable in the endeavor of a company or an organization to remain relevant in its business. Change comes along with its advantages and disadvantages. For instance due to technological change some of the employees might be found redundant and therefore be retrenched. Also change might require some expertise manpower and therefore leading the company to hire skilled labor. It is therefore the responsibility of the managers to manage all manners of changes in the organization that matters, hence determining the success of the organization (Elsevier, 2005).At Lufthansa Airways the managers have been trained to counter change s trategically. They are sensitized such that they consistently redesign the company to fit the change in line with a new product. This is seen when the company takes on a new route.   The company makes the staffs to readjust frequently to the changing trends in business. For instance, the sometimes considers readjusting its payment mode to counter the fluctuation of the US dollar currency which the company is currently using.   Though this redesigning has not yet been approved, it shows that the company is ready to seal the loss it is encountering through this fluctuation.In the endeavor to manage the changing trends in the marketing field the company consistently comes up with new marketing strategies. The example provided earlier of the company contemplating of changing their trade currency due to fluctuation and its unpredictability shows that the company is proactive since the management foresees problems in the market which has already had an impact in terms of their revenue . For instance if the management decides to change the denomination of trade, they have to consider the pros and cons of the move before finally settling for the decision. The company is currently researching on the issue and this shows that indeed the management is sensitive on the issues thus manifesting a sound managementThe management of Lufthansa Airways handles change by prioritizing the change they have to take. In doing so, the management informs all the staff through written forms and meeting about the change. Of course, some of the staffs tend to resist change but the move is pacified by the management by ensuring the staffs that apparently resists change are informed about the need for change at the particular time. The staffs are taken through training and are shown the relevance of the change to particular individual and the importance of the change in reflection to the company’s goals.For instance when a new office is established on a new route, the staffs that are to be affected are put on a training session so that they are enlightened on the need for the expansion, how they will benefit individually and how they will be resourceful to the company. In essence the employees’ attitude is taken care of and the employees get motivated to take the responsibility they are given.This also tackles the issue of resistance to change since the employees are made to be part of decision making in the change process. Thus the company successfully manages change by ensuring that its vision is articulated. In addition the management ensures that they establish core values on which the workers will consistently work on (Handy, 1993). Thus in the process of managing change the management also succeeds in enabling the workers focus on quality services by encouraging them to participate, and pump a sense of ownership into them and shared accountability.The company’s Information Technology is wanting and this is affecting their communication. L ack of a thorough networked computer within the company’s premises makes it difficult for information to be relayed from one point to another. I T is indispensable in any business at this point and time in the contemporary world. The company has to invest in this technology and use it to do most of its transactions thus doing most of the business. It has to develop a website that will enable them to market their products globally.This problem of inadequate Information Technology has been deliberately caused by lack of prioritizing it as important. This in turn costs the company extra costs by keeping many employees who could have otherwise have been done away with. Therefore the main challenge in implementing this issue is that the current employees have a negative attitude towards the introduction of the new technology.The company should endeavor to improve the quality of their service. Partially their importation and distribution process is thwarted by the insufficient tech nology. They ought to employ the right employees in terms of the qualification too. This will make them to be more professional in their operations and thus increasing their productivity.In the endeavor to improve the quality of the company’s services the company ought to employ more employees and probably establish a synchronized customer care department. In this breath the company has to ensure that each department within their operation has defined roles and thus whenever a client asks for a query he/she is directed to the right department. This will make work easier for each person in the organization and thus leaving the client who is paramount in this organization pleased with their work. This also creates a win-win situation between the company’s management and other employees.The company can improve in minimizing the cost they incur by introduction of a synchronized technology and ensuring that information flows within the hierarchies of the company. Most of th e losses the company incurs as a result of poor communication between the company and its chain of distribution. This poor communication results to lose of customers’ due to dissatisfaction of their services. The company should not fear to hire competent people because they might be expensive in their charges and salaries, but they (competent people) are bound to work and bring results.The company should also ensure that its employees are trained and sensitized about time management. In so doing the company will save a lot in terms of the backlog of the work not attended to due to poor time management. The company will also have to solve the problem of perennial absenteeism among its employees. Time management is crucial in any organization that deals with supply and distribution of commodities since and if it is not taken into consideration, it might lead to loses as a result of cancelled orders due to late delivery and sometimes cancellation of the services. The challenge t hat might come along with implementation of strategies to manage time is that some employees might feel that their freedom is curtailed and feel that they are monitored around which might reflect negatively in their attitude and eventually their performance.The organization can resolve resistance by taking into account the needs, attitudes, and beliefs of the individuals involved as well as forces of the organization (Greenbury, 1999). The company should come up with a strategy that will ensure individuals are personally benefiting from the change so that they can be willing to participate in the change process. Positive and strong pressures for change can be established by creating shared perceptions by the group members of the need for change, thus making the pressure come form within the unit.The company can also reduce amount of opposition to change when those people who are to be changed and those who are to exert influence for a change have a strong sense of belonging to the s ame group.   There is a receptiveness for change from within to be easily acceptable than that that emanate from outside (Armstrong, 2002) it is therefore wise for the company to initiate change from within. Sometimes it is indispensable for change to come from outside, for instance technological change has to be borrowed from outside and at this time it is the duty of the company to enlighten their employees on the benefits of this kind of change. The company should at this point train their employee. This will make them to be positive in their attitude towards the change and thus work towards the success of the implementation of change.In addition the company must ensure that all relevant people in the group share the information relating to the need for change. They should plan for change and be ready to face the consequences of change. There is also the need of all the managers at all levels to deliberately open communication channels for the success of the process of change.à ‚   Also for the success of a change process the company has to specify the progress criteria against which improvement will be measured. This will reduce the possibility of conflict among the members of the organization thus reduction of resistance to change.List of ReferencesArmstrong, M. (2002) How to Become Even a Better Manager. London: Kogan PageBarbara S. (2006) Change management. NY Person EducationElsevier, B. (2005) Positive Working Relationships. London: Kogan PageGreenbury, J. (1999) Organizational Behavior. New Jersey: Prentice HallReferencesHandy, C (1993) Understanding Organizations. Berkshire: PenguinMullins, L (2000) Management and Organizational Behavior. Berkshire: PenguinRollin, D (1988) Organizational Behavior and Analysis. New York: Wiley

STRATEGIC ANALYSIS case assignment Example | Topics and Well Written Essays - 250 words

STRATEGIC ANALYSIS case - Assignment Example Convenient locations are likely to be visited by clients, which means an increase in earned revenue. The first alternative for Colin is the inclusion of cut polishing service. The competing companies have the cut polishing services, which is an additional service to make it convenient for affluent consumers. The alternative would cost a 25% percent increase in pricing, $1,500 insurance coverage and $250 for a rotary buffer (Finnbogason 7). It might lead to the loss of consumers who value pricing and increase in affluent car owners who value the look of the car. The cost of the risk might emanate from destroying the finish of a car and training all workers to perform the same task with precision. Mobile detailing services would mean a 30% increase in pricing and increase convenience. Additional costs are $10,000 for the truck and other equipment. It would also mean additional logistical challenges. Golf Course partnership option would cost $150 for the sign only. It would also mean 10% increase in price. An increase in convenience would attract more consumers and the people who visit the golf course might not mind the increase in pricing. They are likely affluent car owners. Logistical challenges and system set up are manageable